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UX Research

case studies

Material Differences
Quant Study

I compare outcomes of 3 audiences to learn what not to do with marketing spend.

A discovery of how an e-commerce seller specializing in resale can optimize sales

E-Commerce
Generative Study

I measure the impact of different background image designs and uncover which audience reacts the most to which.

Page Background Image
Qual
/Quant Study
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